They Want it All: Freddie Mercury collection smashes expectations at Sotheby’s

It had, without a doubt, been coming. Following one of the most hype-filled buildups to an auction in recent history, the evening sale of Freddie Mercury’s personal treasures at Sotheby’s London last night lived up—on the most part—to the sense of drama and surprise synonymous with the man himself. Cruising beyond its pre-sale estimate of £4.8m-£7.2m to total £12.2m, the white-glove auction was a testament to both the enduring allure of the Queen frontman and the power of personality in today’s art market.

The 59 lots on offer represented the crème de la crème of the collection drawn from Mercury’s Kensington home, Garden Lodge, which he had bequeathed to his lifelong friend Mary Austin. In the run up to yesterday’s sale, it had all been on view in an exhibition at Sotheby’s that drew in an astounding 140,000 visitors in just one month, with queues snaking around the block for much of that time. Wednesday’s evening sale alone—part of a series of live and online auctions that will conclude on 13 September—had attracted 2,000 registrations, a record at Sotheby’s and likely beyond.

The evening, fittingly then, began with a clamour just to get through the gates, as bidders fought it out for 25 minutes for the garden door from the Kensington house. The object, covered from top to bottom in fan tributes, sold to a phone bidder for £350,000 (£412,750 after fees), far exceeding its £25,000 high estimate.

Several impressive results followed, including a Tiffany “Lily” table lamp that reflected Mercury’s love for Art Nouveau, and which sold for £48,000 (£60,960 after fees) against a high estimate of £12,000. A Fabergé vesta case, which reportedly resided in Mercury’s bedroom, performed even more impressively—going for £75,000 (£95,250 after fees) to an online bidder.

Notably, given the venue, it was fine art that brought an early lull. Italian artist Eugene von Blaas’s portrait of a woman theatrically posing with a rose only mustered £55,000 (£69,850 after fees) against a low estimate of £70,000, while a tender picture by James-Jacques-Joseph Tissot of his lover Kathleen Newton—the last work of art Mercury bought—came in below its £400,000 low estimate to sell to an online bidder for £380,000 (£482,600 after fees).

Auctioneer Oliver Barker, for his part, remained in a jovial mood throughout—“we’ll have to do a Freddie refrain while we wait,” he said after a specialist lost connection to their bidder—and this was matched by buoyant reactions from the crowd when things inevitably picked up. A contender for Joan Miro’s print Le Matador (Dupin 510) drew laughs as she asked if she could take a closer look at it from her seat, while loud applause echoed around the room as a collector on the floor acquired a Showa period screen—one of several objects conveying Mercury’s penchant for Japanese culture—for £150,000 (£190,500) against a £12,000 high estimate.

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